I fear that this trend will only continue until we or those geniuses at Iron Helmet isolate the cause. I know not of what that could be, save perhaps lack of marketing attention and or stale public game options.
There’s also possible upgrades to the game itself, i.e Proteus, which I dislike, but can see the need for, as well as a refreshing redesign of the website, just to keep things refreshing.
And of course, NP1 AVATARS! (Screams at top of lungs) It’s because people don’t have toiletbowl aliens to play as! Or psycho rabbits! It’s because of that I tell you!