No one likes to bring up this topic for games they enjoy, but I’m a business marketing major, so I’m not afraid.
The price for Blight of the Immortals is too high.
In the year 2019, with sources like Steam, GOG, Humble Bundle and others, where AAA games can be picked up for $10 - $20, asking $24 for Blight is too much.
I would suggest abandoning the monthly / yearly subscription thing. Price the game at $10 with maybe a dozen bonus coins and the same “unlocks” as present. Then sell coins, in addition to the coins that can be won through playing.
If there needs to be compensation for people who recently paid $24, offer extra coins.